RESEARCH is where a client should begin. It marks milestones of a campaign. It is an essential piece of the overall campaign if metrics are to be useful.
US Airways’ Shuttle America
To better understand the effects of ongoing marketing initiatives, take it Outside organized a series of professionally moderated focus groups in cities served. From Boston to Newark and Greensboro to Buffalo, it was critical that each focus group be localized to insure the relevancy of data collected.
NBC’s Gravity Games
The only way to track the effectiveness of this pre-promotional effort was to go online. To do so we developed an opt in e-mail list and surveyed past visitors. Over the course of the program we found out that interacting with this elusive demo on their terms in relaxed authentic environments was an excellent use of resources.
Hasbro needed better data on active puzzlers. They began their research with take it Outside. We helped to develop, test and debug intercepts for this effort. We then administered, collated, calculated, and analyzed the data. Puzzle that!